We’re April & Keziah.
We’re Redesigning How Clinics Communicate With Patients
A proven method to help patients remember, understand, and follow your instructions — without adding more work to your day.
We didn’t set out to build a business in patient communication
- it grew naturally from our shared experiences working inside the healthcare system.
April began her career studying a Bachelor of Science
with the intention of becoming a GP. She entered the Doctor of Medicine program and quickly realised that her strengths and interests lay elsewhere — specifically in the intersection of healthcare, education, and systems. She moved into pharmaceuticals and later into medical devices, specialising in robotics for orthopaedic surgery.
Across these roles, she spent years educating doctors and surgeons, observing patient pathways, and supporting programs that aimed to improve patient engagement during rehabilitation.
Working so closely with clinicians revealed something consistent across every specialty:
The issue wasn’t clinical communication — it was patient comprehension.
Patients were overwhelmed, stressed, and often dealing with low health literacy. Even the clearest explanations were rarely remembered once patients left the room. And across clinics, the handouts given to patients were often:
photocopied textbook pages
generic government flyers
printouts from different sources
mismatched notes collected over time
Very few clinics had their own guides that reflected their expertise, their protocols, and their standard of care.
Keziah’s experience as a qualified Occupational Therapist
reinforced the same pattern. Through her work supporting patients with varying cognitive, physical, and emotional needs, she saw firsthand the impact clear instructions, structure, and accessible resources have on whether someone follows through successfully. Her OT background brought a unique lens to Split Creative — one grounded in function, accessibility, step-by-step clarity, and patient-friendly communication.
Together, we recognised a gap:
Clinicians were communicating well —
but patients weren’t retaining what they needed to succeed at home.
This gap affected everything: outcomes, consistency, admin workload, and the overall patient experience.
Our turning point came when a surgeon asked us to create three patient guides for his practice. Those three quickly became five… then ten… and eventually more than twenty. His team ended up with a full patient guide library — clear, consistent, on-brand, and used daily across his clinic.
We hadn't just produced a library of guides..
..we had built a system.
A repeatable, scalable system that:
- reduced admin workload
- improved consistency
- strengthened the clinic’s messaging
- made patients more confident and better prepared
- supported safer, clearer, outcome-focused care
As word spread, our work grew through referrals alone. But we soon realised that creating guides one-on-one would never allow us to support the number of clinics who needed this solution.
So we created the Patient Guides Blueprint — a practical, healthcare-informed, design-led course that teaches health professionals exactly how to create clear, consistent, clinic-specific patient communication using the same system we developed.
We bring together:
Patient-first communication
AHPRA-aware, clinically credible content
Real-world experience inside clinics and operating theatres
A systems-focused, educator-led approach
Empathy for time-poor clinicians trying to do their best
We're here to help you build a patient guide library that reflects your expertise and supports better outcomes across your entire practice.
